Sunday, August 16, 2026

Content Marketing for B2B in the GCC


B2B Content Landscape

73% of B2B buyers consume 3+ pieces of content before contacting a vendor.

Content Types That Work

  • Industry Reports with original data
  • Case Studies with measurable results
  • Technical Guides demonstrating expertise
  • Comparison Guides helping buyers decide

Bilingual Strategy

Create in both Arabic and English. GCC buyers research in English, decide in Arabic.